The Professional Photographers of California presents West Coast School
West Coast School Instructors June 2010
Arthur Rainville | The Five Ateleirs
Arthur Rainville - The
Five Ateleirs
Course Description:
If you are searching for new answers for your photography, your business or
your personal soul – you need to spend this special time with our resident
Alchemist Arthur Levi Rainville.
Arthur will offer a whirlwind week of Art and Heart inspiration and emotion.
His poignant stories and private encouragements will set the stage for
self-exploration. Drawing from his poetic, evocative Mansuesco style, he will
lead you through inventive creative photographic sessions that will set the
tone by adhering to a simple credo: “an artist’s job is to deepen the mystery.”
You will compose images via Arthur’s fabled masterpieces called “Allegorie.”
These Gestalt inspired classics, steeped in romantic overtones, will serve as a
muse for your visual imagery.
Arthur will offer his Five Ateliers (artist’s studios) as a way to breakdown
and attend to the elements of making more beautiful and meaningful portraiture.
The First Atelier will reveal Technique – from a reinterpretation of
Caravaggio’s Chiaroscuro to cutting-edge digital intrigues.
The Second Atelier will explore Aesthetic – from creating the lost profundity
of Vermeer to reinterpreting art for today’s savvy consumers.
The Third Atelier will make it Personal – discovering your private inner
strength to create deeper imagery.
The Fourth Atelier will touch Spiritual – understanding the power of outside
forces on your work.
The Fifth Atelier will offer Alchemy – Alchemy was known as the spagyric art
after Greek words meaning to separate and to join together. You will celebrate
your Visual Journey and marry it with a new mysticism for an exciting visual
signature style.
This reawakening visionary will offer an artistic fusion of ideas designed to
guide your imagery to a heightened sense of wonder.
Arthur will play with your mind, tug at your heart and return you to your world
changed forever. If you need to add new energy to your photography and income
to your business, not to mention a little sigh to your life - this is the class
for you.
About Arthur: ArthurLeviRainville,
M.Photog., Cr., API, CPP has been called, “…one of photography’s premier
creative minds.”
Arthur Levi Rainville, M.Photog., Cr., API, CPP has worked out of his decorous
studio in historic Whitinsville, Massachusetts for 40 years. He is widely known
for his soft, muted, granular color work. Refinements of this life’s passion
lead to his lyrical, quixotic Mansuesco style of today. Defying a definable
formula, Mansuesco, much like Impressionism, is a plurality of looks. An innate
quality of light coupled with a compositional choreography is akin to his
signature style. In a one-man show at the French Cultural Center, his work was
astutely referred to as “…a synthesis of observation and imagination blended
with a palette of gauzy colors.” Returning photographic portraiture to a high
art form is his muse.
Currently teaching Portrait Studies and revered Artist in Residence at Center
for Digital Imaging Arts at Boston University, Arthur has taught portraiture
professionally on three continents, inspiring the budding or seasoned
photographer for 25 years - he has launched many notable photographers of our
time.
Sought after for Keynote presentations at Professional Photographers of
America, Wedding Portrait Photographers International and Society of Photographic
Educators national conventions, Arthur always offers his unique brand of
success – from the Art and the Heart. His weeklong classes at Texas School,
West Coast School, New England Institute and Image Explorations in Victoria,
Canada are sellouts year after year.
He is a prolific author with three published books on the Creative Spirit and
numerous articles yearly in national magazines. Arthur continues to spread the
word that Style matters. Besides being a noted touring lecturer he has Fine Art
work being shown throughout the United States, South America and Europe. Having
been called… ‘one of photography’s premier creative minds’… he currently offers
private consultations and enrichment workshops throughout the Americas and
European destinations.
His time is devoted and divided between personal portrait commissions, private
consultancy and education and his on-going experiential art studies.
Jack Davis | Beyond the Capture: Instant Enhancing in Lightroom and Photoshop
Beyond the Capture: Instant Enhancing in Lightroom and Photoshop
with Jack Davis
Just
as in the days of the wet darkroom, the storytelling process doesn’t stop in
the camera, but only when the image is incarnated into something that can be
viewed and shared in all its intended glory.And now more than ever the
capability to mold imagery, to create art, to tell stories and move viewers,
that would never be possible in camera alone, is limitless.
With
the very latest versions of Adobe Photoshop, Adobe Camera Raw and Adobe
Lightroom, there is the ability to do this digital alchemy almost effortlessly
– and nondestructively, with an incredible amount of creative flexibility. And
what is truly amazing is the ability to share this image Optimizing and
Enhancing instantly with dozens of other photographs.
“If you do it once,
figure out how to never have to do it again” is this class’ first mantra!
And
the second mantra is equally a lifesaver: “Never use Photoshop for something
you can do faster, better and easier in Lightroom or Adobe Camera Raw” - and
that includes everything from quick global image optimizing to targeted detail
enhancing: like dodging and burning, blemish retouching, skin softening and
even hand tinting. And when you do need Photoshop, automate the process as much
as possible. You don’t get extra brownie points for doing things the long way.
This
session will cover the latest and greatest Adobe tools and techniques for
quickly and easily (and nondestructively) enhancing your photography - and then
how to automatically share that enhancing between multiple images with Presets,
Smart Filter Recipes and Actions.
Ken Sklute |
“It's all in the light!”- A week with Ken Sklute
Light - a key element when creating a successful image. Our job as photographers is to make our subjects look their best. Appropriate lighting selection is one way to accomplish a great image and bring out the best in your subject. Whatever your specialty, weddings, portraits, sports, commercial or landscape photography, you will benefit from spending the week with Ken. He will share with you his approach to photographing a wide variety of subjects, put forth in the best light possible. This light might be the existing illumination, adding flash, either direct or thru a wide array of light modifiers. It may be tungsten or video lights needed or a combination of various light sources. Ken brings you his 35 years of photographic experience and expertise in capturing and creating remarkably dimensional light.
Ken Sklute has been honored
as one ofCanon's Explorers of Light, a
designation shared by only 78 top photographers worldwide. During his 34 year
photographic career, Ken has been named Photographer of the Year a total of 26
times between Arizona, New York, and California.
Ken has accomplished his Master
of Photography and Photographic Craftsman degrees from the Professional
Photographers of America;Accolade of
Photographic Mastery, Accolade of Outstanding Photographic Achievement,
Accolade of Exceptional Photographic Achievement, Accolade of Highest
Photographic Achievement, and the Accolade of Lifetime Photographic Excellence.
In 2008, Ken was awarded the Wedding Photograher of the Year from the
Professional Photographers of California.
Recent years have Ken awarded Best in
Show at the Western States Regional Print Competition, Photographer of the
Year-Western States Regional Print Competition; Photographer of the Year-Silver
Level from the Professional Photographers of America.
The Year 2005 saw Ken
receive the Drag Racing Photographer of the Year from CompetitionPlus.com.,
Wedding Photographer of the Year and Photojournalist of the Year from the
Professional Photographers of California, as well as receiving the Heidi
Mauracher Starlite award for Best Wedding Photograph. Ken as accomplished 14
Kodak Gallery awards and 15 Fuji Masterpiece Awards. Ken spends much of his
time teaching and lecturing both nationally and internationally.
Kirk Voclain |
Kirk Voclain - “It’s all about Senior Portraits and What it Takes to Do Them”
“First we focus on Marketing and Pricing and what it takes to get seniors in the door.
Then we work on the Photography aspect of it....And FINALLY - Workflow and Photoshop!
All is hands-on and with class involvement. This class will be an energetic, high-powered class that will take your Senior Photography, Business of Photography and Workflow to the next level.
Working smarter, yet doing the job the right way, keeps Seniors wanting you as their Portrait Specialist.
Michael and Tina Timmons | “Making the most of your Photographic Talents: The Fine Art Side of Photography”
Master of Photography, Photographic Craftsman, PPA Certified Professional
Michael
and Tina have both been involved in photography since 1983 and joined forces in
2000, after owning individual studios.They own The Portrait Gallery and Gallery 143 in Michigan.The portrait studio specializes in family,
children, high school senior portraits, and events.Gallery 143 offers customizable Fine Art
Interior Décor, and services clients such as NASCAR, Hendricks Motor Sports,
Drury Inns, McDonalds Restaurants, in addition to banks, hotels, doctors
offices, businesses and private collectors.Competition printing is another service provided, with over 22
Photographers of The Year as clients.
Both are Master, Craftsman, and Award of Excellence
Degree holders through PPA, and have been named Photographer of the Year within
the state.They have received awards
such as Kodak, Fuji, Best of Show, Judges Choice, Top Ten (both state and
regional), Four for Four, ASP State Elite Award, Michigan Service Award,
numerous Loan collection images and PPA Photographer of The Year every year it
has been given. Michael has had four loan prints in both 2003 and 2008 and Tina
achieved that status in 2009.Michael
has exhibited in The International Hall of Fame, Photokina in Cologne Germany,
Epcot in Walt Disney, was The MES Photographer of the Year, and has had three
prints score 100.He has received the
National Award and is a published poet and writer.Tina has been awarded the MES Illustrative
Award three times and was published in The New York Times Magazine.
Michael and Tina have lectured across the United States at
local, state, regional, and international conventions in addition to numerous
week long schools and personal workshops.They travel all over the world sharing their experiences, while
continually photographing each location to add to their fine art library.Both are International Jurors through PPA,
while Michael is a Jury Chairman in Training and the current Vice Chairman of
PEC.They traveled to Korea in 2009 to
judge the PPK International Regional Print Competition.Both have held numerous board positions and
stay involved in every level.Sharing
their knowledge with a large circle of photography friends has become a huge
part of their life.
“Making the most of your Photographic Talents:
The Fine Art Side of Photography”
Ever wonder what it would be like to sell your
photography over and over again? Taking
one image and having multiple sales to multiple clients. How about being hired to create one of a kind
fine art; for a client that may not have ever needed your services
otherwise. How about adding thousands of
dollars to your bottom line; without having to make a huge investment. What if you already have all the tools and
experience necessary to get into this lucrative line of work?
What if, you could learn all you need to know in one week
of intense, hands on learning, from two of the country’s leading instructors in
this field of photography? What if, in
the process, you learned techniques to make your everyday portrait and wedding
photography even better, using easy to use software and Photoshop
techniques? What if, you had a lot of
fun in the process? If any of this
sounds too good to be true, it isn’t. Join us for a week of great photography, lots of laughs and tons of
inspiration, along with mind blowing instruction that will have you asking, “Why
didn’t I do this years ago?”
During this week long course Masters of Photography Tina
and Michael Timmons will cover topics such as: knowing your equipment, software
and vendors, how to photograph for commercial fine art sales, how to manipulate
and enhance your image, how to market your images, easy workflow, organization,
products to sell, print competition, creativity, and how to incorporate art
into your daily routine. There will be
lecture, demonstration, hands on activities, music and fun during the entire
week. So bring your computer and your
camera gear let’s get ready for a new experience……………
Scott Robert Lim | The $10K Wedding Photographer & Beyond
Learn the secrets of how to demand $10,000 and more for
your wedding photography. Discover how Scott books weddings all around the
world, including France, Italy, Korea, Canada, NYC, San Francisco, Miami,
Seattle, Los Angeles, and Hawaii.
Are you itching to bring your photography to
the next level? Are you stuck creatively? Be inspired and infuse new creativity
into your photography as Scott reveals his signature posing and lighting
techniques derived from modern fashion. Learn how to leverage viral marketing
and get the most out of Facebook and Twitter.
Create a world following with a
zero dollar marketing campaign. Learn critical life skills that will unlock
your unlimited potential and enrich those around you. Learn the seven steps to
mastering the art of photography and be a leader in the industry.
Master photographer, Scott Robert Lim is internationally
renowned. His work has been published in books and magazines distributed
worldwide and has taught and mentored many professional photographers around
the world. Scott is a popular international speaker with an exciting and
inspirational style.
Scott’s compelling photographic style blends both
photo-journalism and fashion portraiture with a candid-modern flare. His
imagery has been viewed by thousands across the country and around the world.He is a master at digital enhancement and his final images are stunning
portrayals of life. Scott is one of America’s leading and in-demand wedding
photographers and professional photographers from all over the world are eager
to learn many of his keys to success and his unique style.
Suzette Allen is the In-Demand Photoshop instructor in the Photographic Industry and is well known for her down-to-earth and easy-to-understand teaching style.
She has a remarkable talent for simplifying Photoshop down to understandable terms and easy techniques to follow, and consistently gets rave reviews from her students!
All of her material is relevant to Portrait-Wedding Photographers because she comes from 25 years as a professional photographer and years of experience as a digital retoucher at a photo lab.
Understanding what is truly valuable, applicable and practical for the Portrait-Wedding Photographer is what makes her classes so popular--AND useful!
Her classes, programs and instructional products all reflect Suzette’s philosophy for working in Photoshop: nondestructive methods that are flexible for creativity, but still maintain the vital element of efficiency!
The Reinbolds |
Terry & Donna Reinbold will once again present their
photography class “In The Beginning...”.Last taught by the Reinbold’s in 2009, this popular week focuses on the
basics that every professional photographer needs to know.Covered in the week- long course will be determining
proper exposure, understanding histograms, learning to see the light, lighting
ratios and patterns, posing for individuals, groups & children (both in the
studio & on location), and digital workflow.
Students will observe the instructors and then experience
hands-on the techniques demonstrated, using a studio setting and the beautiful
grounds of the USD campus. A master set of images taken by the Reinbold’s is
included with the course.
Both Terry and Donna hold the degrees of Master
Photographer, Craftsman, and both were Certified by PPA in 2002. They own the
Reinbold Gallery Photography, Inc. in
Anaheim,
California, specializing in
portraiture. They were presented with the Carlos Lozano Mentor of the Year
award at the 2008 Western States Convention.
Terry’s fine art photography book “The California Missions
as Art” was published this year, winning a Davey award honoring creative work
from the best of small publishing firms worldwide.Along with his duties at the studio, Terry also
teaches photography at
RosaryHigh School in
Fullerton.Donna is the principal photographer at the
studio, and the resident Photoshop expert.Together, they form a dynamic teaching team that will leave students
prepared for the next step in their photography career.
Tim Mathiesen | School Photography - What's in it for you?
School Photography………
What’s in it for YOU!
Tim Mathiesen’s week long class will cover what it takes to
enter the very lucrative underclass school market.The primary curriculum will cover pre-K
through the 6th grade.Middle
school and high school classes will be discussed, but the majority of the
program will cover the grammar school grades.
During the week, extensive exercises will involve each WCS
student in every step of a typical photographing day.The actual time photographing school children
is minimal when compared to the preparation and post-photography steps to
complete each school.Emphasis will
placed on planning, contracts, software and communications.The actual process of photography will also
be covered.We will also cover the
marketing and promotional aspects of school photography.We will also discuss the merits of using a
professional lab vs. in-house for finishing your school work.
Also during the week, we will also examine and test the
process of “Green Screen” photography.This exciting process gives the studio the opportunity to offer multiple
backgrounds without carrying several backgrounds to the school.This process requires very precise lighting
and software.During the week, we will
give each WSC student an opportunity to create samples that can be used to
promote this technology for your schools.
Groups will be a very special part of the class.We will discuss the various ways of handling
small, medium and large groups.We, as a
class, will have an opportunity to photography groups of different sizes.
Tim has worked in and owned studios that photographed up to
750,000 students per year. Tim will also discuss how to compete with the
national studios that are everywhere.He
will cover the demographics and how to locate schools in your area.
Even if you are just photographing one or two schools, or
you are up to your neck in grammar school students, this course will give you
new insight in the exciting grammar school market.
Photographer, educator and writer, Tim Meyer is passionate about the field of photography. With over 30 years as a professional photographer he currently serves as the Portrait Division Chair at Brooks Institute of Photography in Santa Barbara, CA. while continuing to operate his custom portrait and wedding business.
Holder of Professional Photographers of America’s coveted Masters and Craftsman degrees Tim has also been awarded a Master of Arts degree in Fine Art Photography. As a member of Fuji Film Internationals Pro-Elite and Talent Teams, Tim lectures internationally and is a contributing editor to Rangefinder Magazine
In addition to numerous one-man exhibitions of his fine art work, Tim’s photography has been internationally recognized for its innovative style and technique.
Other awards include:
Fellowship and Service Awards from the Professional Photographers of California.
Portrait Photographer of the Year 1991 through 1993, Professional Photographers of San Diego County.
President 1998 of the Professional Photographers of San Diego County.
Photographer of the Year 2000, Professional Photographers of San Diego County.
Fuji MASTERPIECE Award winner 2001
Portrait Photographer of the Year 2003, Professional Photographers of California.
Photographer of the Year 2003, Professional Photographers of California.
Fuji MASTERPIECE Award winner 2003
15th Annual Peoples Choice Award 2003, Professional Photographers of California.
President 2006 of the Professional Photographers of Santa Barbara County.
Tim's work has also been displayed in Kodak's Professional Photographers Showcase at Disney's Epcot Center and accepted to Loan Collection of Professional Photographers of America.